Entry 2 - Kinetic Type Research

When it comes to research, the most useful tool that I have at my disposal always seems to end up being Youtube. With that in mind, I decided to start there, and I got a surplus of video examples of Kinetic Typography in practice:

From what I've seen, here are my observations:

• Videos, more often than not, have a simple background. Anything flashy would be distracting.
• Type can vary, but not too much.
• Colors can affect the overall tone of a given video. Keep that in mind for background color.
• With audio, words and movement should match with sounds. Ex. Lould equals larger letters.
• 3D movement can be implemented. It makes for interesting ideas.

Of the 3 videos I provided, the 2nd and 3rd were the more interesting, and they provided some ideas for my overall video project. I intend to implement some of the effects and ideas that they used.